San Diego Business Journal

Before the Butcher, a San Diego-based company that makes a plant-based meat product called UNCUT, has expanded its distribution and will be rolling out its burger and sausage products in 320 stores this month.

According to a press release, Before the Butcher’s UNCUT will now be available in Albertsons, Vons and Pavilions by the end of December. Shortly after in the new year, the product will be in shelves in Mariano’s, Pic ‘n Save, Metro Markets and Copps stores.

“Our retail footprint is expanding rapidly because retailers recognize the value of offering a plant-based meat brand with four different choices to suit different consumer tastes and provide menu variety,” said Danny O’Malley, founder of Before the Butcher. “We expect to double retail distribution again over the next few months.”

The Before the Butcher UNCUT line includes UNCUT Burger, UNCUT Savory Chicken Burger, UNCUT Roasted Turkey Burger and UNCUT Breakfast Sausage Patty. All 100% plant-based UNCUT products are made from a proprietary combination of non-GMO soy, refined coconut and expeller pressed canola oils plus natural seasonings, according to the press release. The expansion follows the October retail debut of UNCUT products in Ralphs Grocery, Lucky’s Market and Whole Foods Market in Long Beach.

Travel & Hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.